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subject:"Markenführung"
~person:"Michaelidou, Nina"
~subject:"Brand image"
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Search: subject_exact:"Internet advertising"
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Markenführung
Brand image
Internet marketing
12
Online-Marketing
12
Consumer behaviour
7
Konsumentenverhalten
7
Social Web
7
Social web
7
Brand management
4
Advertising effects
3
Markenimage
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Mobile Anwendung
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Werbewirkung
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Comparison
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Großbritannien
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Michaelidou, Nina
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
8
Rita, Paulo
7
Schivinski, Bruno
7
Sreejesh, S.
7
Vashisht, Devika
7
Filieri, Raffaele
6
Hollebeek, Linda D.
6
Khan, Imran
6
Okumus, Fevzi
6
Ozuem, Wilson
6
Ranfagni, Silvia
6
Theobald, Elke
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Burmann, Christoph
5
Dwivedi, Yogesh Kumar
5
Hajli, Nick
5
Hudders, Liselot
5
Karjaluoto, Heikki
5
Kreutzer, Ralf T.
5
Kunkel, Thilo
5
Nusair, Khaldoon
5
Pauwels, Koen
5
Rowley, Jennifer
5
Sohail, M. Sadiq
5
Ashraf, Sarfraz
4
Aslam, Wajeeha
4
Bilgihan, Anil
4
Chen, Huan
4
Cheung, Man Lai
4
Choi, Yung Kyun
4
Christodoulides, George
4
Dessart, Laurence
4
Dou, Wenyu
4
Fatma, Mobin
4
Garay Tamajón, Luis Alfonso
4
Gensler, Sonja
4
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of marketing management : MM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
2
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
3
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
4
Do marketers use visual representations of destinations that tourists value? : comparing visitors' image of a destination with marketer-controlled images online
Michaelidou, Nina
;
Siamagka, Nikoletta-Theofania
; …
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10010200108
Saved in:
5
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
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