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subject:"Markenführung"
~person:"Michaelidou, Nina"
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Markenführung
Internet marketing
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Online-Marketing
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Consumer behaviour
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Social Web
7
Social web
7
Brand management
4
Advertising effects
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Großbritannien
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Michaelidou, Nina
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Theobald, Elke
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Vashisht, Devika
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Ahuja, Vandana
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Bilro, Ricardo Godinho
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Filieri, Raffaele
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Hajli, Nick
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Hollebeek, Linda D.
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Karjaluoto, Heikki
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Kreutzer, Ralf T.
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Kunkel, Thilo
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Nusair, Khaldoon
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Okumus, Fevzi
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Pauwels, Koen
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Rowley, Jennifer
5
Schivinski, Bruno
5
Sohail, M. Sadiq
5
Sreejesh, S.
5
Ashraf, Sarfraz
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dou, Wenyu
4
Dwivedi, Yogesh Kumar
4
Fatma, Mobin
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Gensler, Sonja
4
Guzman, Francisco
4
Ibrahim, Blend
4
Kim, Hye-yŏng
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Kumar, Vikas
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Labrecque, Lauren I.
4
Langaro, Daniela
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Mathur, Manisha
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Mogaji, Emmanuel
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Morgan-Thomas, Anna
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of marketing management : MM
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
2
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
3
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
4
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
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