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subject:"Markenführung"
~person:"Mortimore, Roger"
~type_genre:"Book section"
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Markenführung
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Brand management
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Political opinion formation
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Politische Willensbildung
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Mortimore, Roger
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The Routledge companion to contemporary brand management
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Political branding : the case of the Scottish referendum 2014
Lannoy, Camille
;
Baines, Paul
;
Mortimore, Roger
- In:
The Routledge companion to contemporary brand management
,
(pp. 423-447)
.
2016
Persistent link: https://www.econbiz.de/10011515450
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