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subject:"Markenführung"
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
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Markenführung
Arbeitsverhalten
Markenimage
Emotion
10,138
Consumer behaviour
3,071
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3,071
Cognition
983
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982
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813
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793
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779
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Customer satisfaction
768
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750
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690
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689
Organizational behaviour
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613
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567
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emotions
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Hur, Won-Moo
9
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9
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7
Loureiro, Sandra Maria Correia
7
Vandenberghe, Christian
7
De Clercq, Dirk
6
Groth, Markus
6
Hussain, Khalid
6
Junaid, Muhammad
6
Spector, Paul E.
6
Hou, Fujun
5
Liu, Yan
5
Medler-Liraz, Hana
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Sarkar, Juhi Gahlot
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Ahn, Jiseon
4
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Back, Ki-Joon
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Garg, Ruchi
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Grandey, Alicia
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Hameed, Imran
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Huber, Frank
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Humphrey, Ronald H.
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Häusel, Hans-Georg
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Iglesias, Oriol
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Koopman, Joel
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Langner, Tobias
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Lee, JungHoon
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Meyer, Frederik
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Moon, Tae Won
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Moussa, Salim
4
Möll, Thorsten
4
Phau, Ian
4
Qu, Hailin
4
Scott, Brent A.
4
Walsh, Gianfranco
4
Wang, Yao-Chin
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Fachhochschule Reutlingen / European School of Business
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Journal of business research : JBR
47
International journal of hospitality management
39
The journal of brand management : an international journal
39
Journal of business ethics : JOBE
32
The journal of product & brand management
32
Journal of retailing and consumer services
24
Journal of managerial psychology
20
Journal of business and psychology
19
The Cambridge handbook of workplace affect
18
Journal of vocational behavior
16
International journal of contemporary hospitality management
14
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
13
Cogent business & management
12
Tourism management : research, policies, practice
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
11
Academy of Management journal : AMJ
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of management & organization : JMO
9
Journal of promotion management : innovations in planning and applied research
9
Journal of service management
9
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
9
Personnel psychology : a journal of applied research
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Leadership & organization development journal
8
Management research review
8
Marketing letters : a journal of research in marketing
8
Psychology & marketing
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
The service industries journal
8
European journal of marketing : EJM
7
Human performance
7
Human relations : towards the integration of the social sciences
7
International journal of market research
7
Journal of Islamic marketing
7
Journal of business ethics : JBE
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of hospitality marketing & management
7
Journal of marketing communications
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Pakistan journal of commerce and social sciences
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The journal of services marketing
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ECONIS (ZBW)
1,289
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61
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61
Mitigating the negative emotions of employees in times of crisis : the role of workplace spirituality and employees' creative adaptability
Hoang Thi Kim Quy
;
Mai Dong Tran
;
Tien Minh Dinh
- In:
Global business and organizational excellence : GBOE
43
(
2024
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10014439919
Saved in:
62
Emotional attachment : a bridge between brand reputation and brand advocacy
Ahmadi, Arash
;
Ataei, Afsoon
- In:
Asia-Pacific journal of business administration
16
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014455575
Saved in:
63
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
64
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
65
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
66
Coping strategies mediating the effects of job insecurity on subjective well-being, leading to presenteeism : an empirical study
Nath, Anjana
;
Rai, Sumita
;
Bhatnagar, Jyotsna
;
Cooper, Cary
- In:
International journal of organizational analysis
32
(
2024
)
2
,
pp. 209-235
Persistent link: https://www.econbiz.de/10014493796
Saved in:
67
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
68
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
69
Investigating a sequential mediation effect between unethical leadership and unethical pro-family behavior : testing moral awareness as a moderator
Nosrati, Saeid
;
Talebzadeh, Niusha
;
Ozturen, Ali
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 308-332
Persistent link: https://www.econbiz.de/10014511808
Saved in:
70
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
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