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subject:"Markenführung"
~subject:"Arbeitsverhalten"
~type_genre:"Aufsatz im Buch"
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Markenführung
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The Cambridge handbook of workplace affect
18
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
3
The Oxford handbook of positive organizational scholarship
3
Brand Content : die Marke als Medienereignis
2
Consumer brand relationships : meaning, measuring, managing
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Strategic labor relations management in modern organizations
2
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Affect and groups
1
Brand management in emerging markets : theories and practice
1
Branding and sustainable competitive advantage : building virtual presence
1
Brands and brand management : contemporary research perspectives
1
Cases on branding strategies and product development : successes and pitfalls
1
Contemporary perspectives in corporate social performance and policy : the Middle Eastern perspective
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
1
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Handbook of employee engagement : perspectives, issues, research and practice
1
Handbook of principles of organizational behavior : indispensable knowledge for evidence-based management
1
Handbook of unethical work behavior : implications for individual well-being
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
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Kommunikationspolitik im 21. Jahrhundert
1
Leadership as emotional labour : management and the "managed heart"
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing efficiency in tourism : coping with volatile demand
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1
Select on conscientiousness and emotional stability
Mount, Michael K.
;
Barrick, Murray R.
- In:
Principles of organizational behavior : the handbook of …
,
(pp. 27-45)
.
2023
Persistent link: https://www.econbiz.de/10014285962
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2
Empathic brands : proposing a model for its measure and evaluation
Duarte, Alexandre
;
Gregório, Mafalda Sotto Mayor
- In:
Navigating digital communication and challenges for …
,
(pp. 168-185)
.
2022
Persistent link: https://www.econbiz.de/10013193304
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3
Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
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4
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
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5
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
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6
Emotion at work : from the leaner years to the affective revolution
Daus, Catherine S.
;
Cropanzano, Russell
;
Martínez-Tur, …
- In:
The Cambridge handbook of workplace affect
,
(pp. 3-14)
.
2020
Persistent link: https://www.econbiz.de/10012261046
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7
Workplace emotions and motivation : toward a unified approach
Fletcher, Keaton A.
;
Kanfer, Ruth
;
Tatel, Corey
- In:
The Cambridge handbook of workplace affect
,
(pp. 52-63)
.
2020
Persistent link: https://www.econbiz.de/10012261055
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8
Qualitative methods to study workplace affect : capturing elusive emotions
Gibson, Donald E.
- In:
The Cambridge handbook of workplace affect
,
(pp. 91-102)
.
2020
Persistent link: https://www.econbiz.de/10012261080
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9
Emotion and various forms of job performance
Spector, Paul E.
- In:
The Cambridge handbook of workplace affect
,
(pp. 120-130)
.
2020
Persistent link: https://www.econbiz.de/10012261093
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10
Emotional labor : display rules and emotion regulation at work
Grandey, Alicia
;
England, Katelyn E.
;
Boemerman, Louis
- In:
The Cambridge handbook of workplace affect
,
(pp. 146-159)
.
2020
Persistent link: https://www.econbiz.de/10012261106
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