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subject:"Markenführung"
~subject:"Japan"
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ECONIS (ZBW)
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1
Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
Saved in:
2
Die empirische Positionierungsstudie auf Basis von Realmarkenbeurteilungen : ein Beispiel aus dem Markt für Sportswear
Riedl, Joachim
;
Eggers, Barbara
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 549-573)
.
2013
Persistent link: https://www.econbiz.de/10009780071
Saved in:
3
Ingredient branding in sports markets : the case Makrolon and UVEX
Linder, Christian
- In:
International journal of business and globalisation : IJBG
7
(
2011
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10009354630
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4
Analyse von Wirkungspotentialen der Markentradition als Basis des Markenmanagements
Bachmann, Frank
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003981693
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5
Dangerous liaisons: how can sports brands capitalise on the Hip Hop movement
Manivet, Barbara
;
Richelieu, André
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 140-161
Persistent link: https://www.econbiz.de/10003653596
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6
Marketing guidebook for major imported products 2004
2004
Persistent link: https://www.econbiz.de/10003006336
Saved in:
7
Marketing guidebook for major imported products 2004 ; Pt. 2
2004
Persistent link: https://www.econbiz.de/10003162277
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8
Sporting goods import data 1991
1992
Persistent link: https://www.econbiz.de/10000850145
Saved in:
9
Sport
1991
Persistent link: https://www.econbiz.de/10000846253
Saved in:
10
Product life cycles of the windsurfer market
Mercer, J. A.
- In:
European journal of marketing : EJM
19
(
1985
)
4
,
pp. 13-22
Persistent link: https://www.econbiz.de/10001071450
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