//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenführung"
~subject:"Marketing theory"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Dienstleistungsmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Marketing theory
Dienstleistungsmarketing
5
Services marketing
5
Betriebliche Wertschöpfung
2
Brand management
2
Dienstleistungsmanagement
2
Service management
2
Service-Dominant Logic
2
Service-dominant logic
2
Value creation
2
Artificial intelligence
1
Beziehungsmarketing
1
Bundling strategy
1
Business model
1
Coronavirus
1
Crisis management
1
Customer integration
1
Dienstleistung
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
EU countries
1
EU-Staaten
1
Emergency management
1
Epidemic
1
Epidemie
1
Event marketing
1
Event-Marketing
1
Geschäftsmodell
1
Industrial service business
1
Katastrophenschutz
1
Krisenmanagement
1
Kundenintegration
1
Künstliche Intelligenz
1
Lebenszyklus
1
Leistungsbündel
1
Life cycle
1
Life-cycle service offering
1
M
1
Marketing management
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Conference paper
Article in journal
104
Aufsatz in Zeitschrift
104
Aufsatz im Buch
59
Book section
59
Hochschulschrift
14
Thesis
12
Graue Literatur
11
Non-commercial literature
11
Collection of articles of several authors
8
Sammelwerk
8
Arbeitspapier
7
Reprint
7
Working Paper
7
Aufsatzsammlung
4
Case study
3
Fallstudie
3
Collection of articles written by one author
2
Konferenzbeitrag
2
Konferenzschrift
2
Sammlung
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Ratgeber
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
2
Author
All
Aro, Mari
1
Athanasula-Reppa, Anastasia
1
Bourdache, Kaci
1
Daskou, Sofia
1
Masouras, Andreas
1
Published in...
All
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Conference proceedings trends in business communication 2016
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Live demonstrations as means of services marketing and brand communication towards security authorities
Bourdache, Kaci
;
Aro, Mari
- In:
Conference proceedings trends in business communication 2016
,
(pp. 3-10)
.
2017
Persistent link: https://www.econbiz.de/10011619553
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->