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subject:"Markenführung"
~subject:"Video game"
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Search: subject_exact:"Spielwarenhandel"
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Markenführung
Video game
Spielwarenbranche
143
Toy industry
143
USA
29
United States
29
Deutschland
25
Germany
23
The LEGO Group
18
Spielwaren
16
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15
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15
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13
Multinationales Unternehmen
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Unternehmensgeschichte
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Spielzeugindustrie
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7
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Bambauer-Sachse, Silke
1
Beusch, Bruno
1
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1
Breen, Bill
1
Burger-Helmchen, Thierry
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Stecher, Robbert Nickolaj
1
Strube, Jochen
1
Wegberg, T. A.
1
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Zackariasson, Peter
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Academy of Management journal : AMJ
1
Branded spaces : experience enactments and entanglements
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Der Markt : international journal of marketing
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
European management journal
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
Geschlossene Fonds ... : Investieren in reale Assets
1
International management : cross-boundary challenges
1
Journal of strategy and management
1
The journal of brand management : an international journal
1
Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
1
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ECONIS (ZBW)
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Das Imperium der Steine : wie LEGO den Kampf ums Kinderzimmer gewann
Robertson, David
;
Breen, Bill
-
2014
Persistent link: https://www.econbiz.de/10010244669
Saved in:
2
Applying theory of branding synergy on customer experience and spatial design : a case study
Liu, Erica
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 157-165)
.
2013
Persistent link: https://www.econbiz.de/10010127892
Saved in:
3
Competitive advantage in the online game industry in Taiwan
Liou, Fen-may
;
Gao, Yuan-chuan
- In:
Journal of strategy and management
4
(
2011
)
2
,
pp. 136-154
Persistent link: https://www.econbiz.de/10009236368
Saved in:
4
Wettbewerbsdifferenzierung durch Lizenzen
Saldsieder, Kai Alexander
;
Saldsieder, Nina
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 181-206)
.
2010
Persistent link: https://www.econbiz.de/10003925011
Saved in:
5
Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo
;
Schultz, Majken
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 590-604
Persistent link: https://www.econbiz.de/10008659260
Saved in:
6
Paradigm shifts in the video game industry
Zackariasson, Peter
;
Wilson, Timothy L.
- In:
Competitiveness review : an international business …
20
(
2010
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10003967854
Saved in:
7
Option chain and change management : a structural equation application
Burger-Helmchen, Thierry
- In:
European management journal
27
(
2009
)
3
,
pp. 176-186
Persistent link: https://www.econbiz.de/10003853278
Saved in:
8
Origin of alliance portfolios : entrepreneurs, network strategies, and firm perfomance
Ozcan, Pinar
;
Eisenhardt, Kathleen M.
- In:
Academy of Management journal : AMJ
52
(
2009
)
2
,
pp. 246-279
Persistent link: https://www.econbiz.de/10003848196
Saved in:
9
Vom Spieltrieb profitieren : Computerspiele haben Hochkonjunktur
Rittberg, Andreas von
- In:
Geschlossene Fonds ... : Investieren in reale Assets
(
2009
),
pp. 219-236
Persistent link: https://www.econbiz.de/10003813547
Saved in:
10
Netzeffekte in der digitalen Spielindustrie : Simulation von Strategien für Konsolenhersteller
Buxmann, Peter
;
Strube, Jochen
;
Schade, Sven
- In:
Wissen, Vernetzung, Virtualisierung : liber amicorum …
,
(pp. 257-266)
.
2008
Persistent link: https://www.econbiz.de/10003701582
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