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subject:"Markenimage"
~isPartOf:"Consumer behavior review : CBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~subject:"Alcohol consumption"
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Markenimage
Alcohol consumption
Consumer behaviour
3
Konsumentenverhalten
3
Soft drink
3
Softdrink
3
Brand image
2
Brand management
2
Markenführung
2
Alkoholkonsum
1
Bangladesch
1
Bangladesh
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Brand Equity
1
Brand equity
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El Salvador
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Marketing Communication
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Marketing management
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Marketingmanagement
1
Public Relations
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Public relations
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Salvador
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Soft Drinks
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Soft drink industry
1
Softdrink-Industrie
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Sponsoring
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Sponsorship
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beverage market
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consumer behavior
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influencer endorsement
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purchase intention.
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soft drink market
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Amorim, Jason
1
Jarquin, Karen Valessksca Rothschuh
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Ladeira, Rodrigo
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Larocca, Maria Teresa Grimaldi
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Le Dang Lang
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Le Tan Buu
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Mello, Ricardo Coutinho
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Consumer behavior review : CBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Ab 1980: Produktiestatistieken industrie
1
Bis 1979: Produktiestatistieken
1
China agricultural economic review : publ. in association with the China Agricultural University
1
Food policy : economics planning and politics of food and agriculture
1
Interdisciplinary management research XVI ; 2
1
Journal of business research : JBR
1
Journal of public economics
1
Journal of public policy & marketing
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Psychology & marketing
1
Routledge studies in marketing
1
The IUP journal of brand management : IJBRM
1
The IUP journal of marketing management : IJMM
1
The journal of product & brand management
1
Working paper / International Studies Program, Georgia State University
1
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ECONIS (ZBW)
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1
Factors influencing purchase intention of sports drinks and carbonated drinks
Niloy, Ahnaf Chowdhury
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012886127
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2
The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang
;
Le Tan Buu
;
Nguyen Van Hien
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 385-400
Persistent link: https://www.econbiz.de/10012287136
Saved in:
3
The relationship between marketing and brand equity : Salvador consumers perception of soft drinks
Jarquin, Karen Valessksca Rothschuh
;
Ladeira, Rodrigo
; …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
7
,
pp. 734-753
Persistent link: https://www.econbiz.de/10012243621
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