//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenimage"
~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising effects"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenloyalität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Advertising effects
Relationship marketing
Brand loyalty
11
Markentreue
11
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
7
Markenführung
7
Brand
6
Markenartikel
6
Beziehungsmarketing
4
Brand image
4
Customer satisfaction
3
Kundenzufriedenheit
3
Achievement vanity
1
Advertising
1
Ausgaben
1
Behavioural loyalty
1
Brand equity
1
Brand innovativeness
1
Brand performance measures
1
Brands
1
Broadcasting market
1
Communication
1
Community
1
Confidence
1
Consumer behavior
1
Consumer research
1
Consumer satisfaction
1
Consumers
1
Deutschland
1
Dienstleistung
1
Dienstleistungssektor
1
Europa
1
Europe
1
Expenditure
1
Food retailing
1
Gemeinschaft
1
Generalised Dirichlet model
1
Germany
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Berezan, Orie
1
Huang, Yu-an
1
Krishen, Anjala Selena
1
Laurent, Gilles
1
Li, Jianyao
1
Lin, Chad
1
Liu, Fang
1
Mizerski, Dick
1
Pappu, Ravi
1
Phau, Ian
1
Quester, Pascale G.
1
Raab, Carola
1
Rungie, Cam
1
Soh, Huangting
1
Tanford, Sarah
1
Uncles, Mark
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of retailing and consumer services
27
The journal of product & brand management
25
Journal of business research : JBR
20
The journal of brand management : an international journal
20
Asia Pacific journal of marketing and logistics
12
International journal of hospitality management
12
International journal of internet marketing and advertising : IJIMA
8
Customer engagement : contemporary issues and challenges
7
Cogent business & management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
2
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
3
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
4
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
5
Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->