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subject:"Markenimage"
~isPartOf:"Global business review"
~subject:"Brand management"
~subject:"Mode"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Brand management
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Beziehungsmarketing
5
Brand
5
Brand loyalty
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenartikel
5
Markenführung
5
Markentreue
5
Relationship marketing
5
Brand image
4
brand loyalty
3
Emotion
2
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
AHP approach
1
AHP-Verfahren
1
Brand experience
1
Classification
1
Consumer-brand relationships
1
Customer satisfaction
1
Fashion
1
Klassifikation
1
Kundenzufriedenheit
1
Luxury goods
1
Luxusgüter
1
Marketing
1
Social media
1
Social network
1
Soziales Netzwerk
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analytic hierarchy process
1
brand evaluation
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brand love
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brand pride
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brand romance
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branding
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Bapat, Dhananjay
1
Basu, Protik
1
Beig, Faseeh Amin
1
Chatterjee, Debaleena
1
Khan, Mohammad Furqan
1
Nandy, Subarna
1
Salem, Sharif Omar
1
Sondhi, Neena
1
Suha Fouad Salem
1
Thanigan, Jayanthi
1
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Global business review
Journal of retailing and consumer services
25
The journal of product & brand management
25
The journal of brand management : an international journal
21
Journal of business research : JBR
17
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
9
European journal of marketing : EJM
8
International journal of internet marketing and advertising : IJIMA
8
Cogent business & management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Marketing intelligence & planning
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Management decision : MD
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ECONIS (ZBW)
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1
Classification analysis for brand loyalty determination
Chatterjee, Debaleena
;
Basu, Protik
- In:
Global business review
24
(
2023
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10014229807
Saved in:
2
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
3
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
4
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
5
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
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