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subject:"Markenimage"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International marketing review"
~subject:"Viral marketing"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Viral marketing
Brand image
5
Brand loyalty
5
Consumer behaviour
5
Konsumentenverhalten
5
Markentreue
5
Brand management
4
Markenführung
4
Beziehungsmarketing
2
Brand
2
Markenartikel
2
Relationship marketing
2
Advertising
1
Advertising effects
1
Advertising efforts
1
B-to-B-Marketing
1
Brand architecture
1
Brand attachment
1
Brand equity
1
Brand trust
1
Business model
1
Business model innovation
1
Business network
1
Business-to-business marketing
1
CSR associations
1
China
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Corporate Social Responsibility
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Corporate brand loyalty
1
Corporate competence associations
1
Corporate social responsibility
1
Customer perceptions
1
Customer satisfaction
1
Distribution channel
1
Distribution intensity
1
Einzelhandel
1
Geschäftsmodell
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Global brand
1
Global brand management
1
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International marketing
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Andreini, Daniela
1
Behl, Abhishek
1
Bergamschi, Mara
1
Del Giudice, Manlio
1
Guzman, Francisco
1
Ha, Hong Youl
1
Janda, Swinder
1
Le Dang Lang
1
Lee, Lee W.
1
Meissner, Svenja
1
Moon, Byeong-joon
1
Oh, Chang Hoon
1
Park, Sang-Kyu
1
Pedeliento, Giuseppe
1
Pereira, Vijay
1
Röth, Tobias
1
Salo, Jari
1
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Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
Journal of retailing and consumer services
19
The journal of product & brand management
19
The journal of brand management : an international journal
18
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
7
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
European journal of marketing
2
Future Business Journal
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
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1
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
2
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
3
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
4
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
5
Role of satisfaction in an integrative model of brand loyalty : evidence from China and South Korea
Ha, Hong Youl
;
Janda, Swinder
;
Park, Sang-Kyu
- In:
International marketing review
26
(
2009
)
2
,
pp. 198-220
Persistent link: https://www.econbiz.de/10009522635
Saved in:
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