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subject:"Markenimage"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Marketing intelligence & planning"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Brand loyalty
11
Markentreue
11
Brand management
10
Consumer behaviour
10
Konsumentenverhalten
10
Markenführung
10
Beziehungsmarketing
9
Brand
9
Brand image
9
Markenartikel
9
Relationship marketing
9
Brand Loyalty
4
Customer retention
4
Kundenbindung
4
Confidence
3
Social Web
3
Social web
3
Vertrauen
3
Advertising effects
2
Brand Trust
2
Customer satisfaction
2
Internet marketing
2
Kundenzufriedenheit
2
Online-Marketing
2
Werbewirkung
2
Advertising
1
BPJS Healthcare
1
Brand attitude
1
Brand awareness
1
Brand equity
1
Brand experience
1
Brand value
1
Community Loyalty
1
Community Markers
1
Consumer-brand relationships
1
Customer Engagement
1
Customer integration
1
Emerging devices
1
Emerging economies
1
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English
9
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Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Barrett, Nigel J.
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Giovanis, Apostolos
1
Kholis, Noor
1
Leckie, Civilai
1
Lin, Chia-Ling
1
Lisboa, João Veríssimo
1
Lobo, Antonio
1
Loermans, Annemijn C.
1
Miller, Kenneth E.
1
Nguyen, Tho D.
1
Oh, Ah-Hyun
1
Park, Hye-Yoon
1
Puspaningrum, Astrid
1
Ratnawati, Alifah
1
Smit, Edith G.
1
Torres, Pedro Marcelo
1
Verlegh, Peeter
1
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International journal of advertising : the quarterly review of marketing communications
Journal of Asian finance, economics and business : JAFEB
Marketing intelligence & planning
The journal of product & brand management
19
Journal of retailing and consumer services
18
The journal of brand management : an international journal
18
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of business excellence
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
2
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
3
Social media marketing and brand loyalty : the role of brand trust
Puspaningrum, Astrid
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 951-958
Persistent link: https://www.econbiz.de/10012672190
Saved in:
4
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
5
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
6
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
7
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
8
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
9
Brand loyalty in emerging markets
Nguyen, Tho D.
;
Barrett, Nigel J.
;
Miller, Kenneth E.
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 222-232
Persistent link: https://www.econbiz.de/10009156895
Saved in:
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