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subject:"Markenimage"
~isPartOf:"International journal of management practice : IJMP"
~subject:"China"
~subject:"Deutschland"
~subject:"Textilien"
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Markenimage
China
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Textilien
Bekleidung
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Bekleidungsindustrie
2
Brand image
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Clothing
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Clothing industry
2
Consumer behaviour
2
Internet marketing
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Konsumentenverhalten
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Online-Marketing
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Social Web
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Social web
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purchase intention
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Beziehungsmarketing
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Brand management
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Consumer motivation
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Customer integration
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F&A
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FGDs
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Fashion
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Gen Z
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ISM
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Kaufmotiv
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Kundenintegration
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Leistungsmotivation
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Markenführung
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Mode
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Motivation
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Relationship marketing
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SMBC
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Work motivation
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apparel industry
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brand engagement
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convenience motive
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customer brand co-creation behaviour
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customer engagement
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entertainment motive
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fashion and apparel
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Kishor, Nawal
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Maheshwari, Prateek
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Munjal, Priyanka
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Negi, Antriksha
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International journal of management practice : IJMP
Journal of fashion marketing and management
21
International journal of consumer studies
7
The world economy : the leading journal on international economic relations
5
Asia Pacific journal of marketing and logistics
4
Beyond the multifibre arrangement : third world competition and restructuring Europe's textile industry
4
Europäische Hochschulschriften / 5
4
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
Journal of international consumer marketing
4
Journal of retailing and consumer services
4
Panel Reports
4
Policy research working paper : WPS
4
Schriften zur Textilwirtschaft : SzT
4
Appellate Body Reports
3
Branchen-Bericht
3
Global business review
3
Märkte
3
TC publication
3
Textil- und Bekleidungswirtschaft im Wandel : betriebs- und volkswirtschaftliche Aspekte im Spiegel der FATM-Arbeit 1990-2001
3
The journal of consumer marketing
3
Asia Pacific development journal
2
Bamberger betriebswirtschaftliche Beiträge : BBB
2
Cambridge journal of regions economy and society
2
Die Zukunft des Textilfachhandels : der Textilfachhandel im Markt von morgen ; Ergebnisse einer Tagung der Nürnberger Akademie für Absatzwirtschaft am 13./14. Februar 1964 in Wiesbaden
2
Economics Division working papers
2
Effective crisis response and openness : implications for the trading system
2
Eurasian geography and economics
2
Global economy journal : GEJ
2
Handwerkswirtschaftliche Reihe
2
Ifo Schnelldienst
2
Ifo-Studien zur Industriewirtschaft
2
Intereconomics : review of European economic policy
2
International journal of technology marketing : IJTMkt
2
Journal of Asian business and economic studies : JABES
2
Journal of Chinese economic and business studies
2
Journal of contemporary Asia
2
Journal of economics and international relations : a quarterly journal
2
Journal of global fashion marketing : JGfM
2
Journal of marketing communications
2
Occasional paper / ISEAS, Institute of Southeast Asian Studies
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Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
2
Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario
Pant, Ravinder
;
Negi, Antriksha
;
Kishor, Nawal
- In:
International journal of management practice : IJMP
16
(
2023
)
3
,
pp. 319-342
Persistent link: https://www.econbiz.de/10014315874
Saved in:
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