//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenimage"
~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing analytics : JMA"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenloyalität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Viral marketing
Brand loyalty
8
Consumer behaviour
8
Konsumentenverhalten
8
Markentreue
8
Brand management
7
Markenführung
7
Brand image
6
Beziehungsmarketing
4
Relationship marketing
4
Brand
3
Internet marketing
3
Markenartikel
3
Online-Marketing
3
Customer satisfaction
2
International marketing
2
Internationales Marketing
2
Kundenzufriedenheit
2
Social Web
2
Social web
2
Advertising
1
Advertising effects
1
Advertising efforts
1
Brand architecture
1
Brand concept similarity
1
Brand consciousness
1
Brand engagement
1
Brand extension
1
Brand familiarity
1
Brand love
1
Brand relationship quality
1
Brand satisfaction
1
COO effect
1
CSR associations
1
China
1
Cluster analysis
1
Clusteranalyse
1
Consumer engagement
1
Corporate Social Responsibility
1
Corporate brand loyalty
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Behl, Abhishek
1
Bozkurt, Siddik
1
Del Giudice, Manlio
1
Fu, Wei
1
Gligor, David
1
Guzman, Francisco
1
Ha, Hong Youl
1
Janda, Swinder
1
Le Dang Lang
1
Lee, Lee W.
1
Liang, Beichen
1
Lim, Xin-Jean
1
Moon, Byeong-joon
1
Ng, Siew Imm
1
Oh, Chang Hoon
1
Park, Sang-Kyu
1
Pereira, Vijay
1
Seng, Kaixin
1
Thanuja Rathakrishnan
1
Welch, Emma
1
Yee, Wong Foong
1
more ...
less ...
Published in...
All
International marketing review
Journal of marketing analytics : JMA
Journal of retailing and consumer services
19
The journal of product & brand management
19
The journal of brand management : an international journal
18
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
7
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
2
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
3
How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context
Yee, Wong Foong
;
Ng, Siew Imm
;
Seng, Kaixin
;
Lim, Xin-Jean
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10013258517
Saved in:
4
The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity
Liang, Beichen
;
Fu, Wei
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012487126
Saved in:
5
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
6
Role of satisfaction in an integrative model of brand loyalty : evidence from China and South Korea
Ha, Hong Youl
;
Janda, Swinder
;
Park, Sang-Kyu
- In:
International marketing review
26
(
2009
)
2
,
pp. 198-220
Persistent link: https://www.econbiz.de/10009522635
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->