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subject:"Markenimage"
~isPartOf:"International marketing review"
~person:"Guzman, Francisco"
~subject:"Viral marketing"
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Viral marketing
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International marketing review
The journal of product & brand management
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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