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subject:"Markenimage"
~isPartOf:"International marketing review"
~subject:"Konsumentenverhalten"
~subject:"Viral marketing"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Konsumentenverhalten
Viral marketing
Brand image
3
Brand loyalty
3
Consumer behaviour
3
Markentreue
3
Brand management
2
Markenführung
2
Advertising
1
Advertising effects
1
Advertising efforts
1
Brand architecture
1
CSR associations
1
China
1
Corporate Social Responsibility
1
Corporate brand loyalty
1
Corporate competence associations
1
Corporate social responsibility
1
Customer satisfaction
1
Distribution channel
1
Distribution intensity
1
Einzelhandel
1
Global brand
1
Global brand management
1
International marketing
1
Internationales Marketing
1
Kundenzufriedenheit
1
Markenarchitektur
1
Personal self-concept connection
1
Personality psychology
1
Persönlichkeitspsychologie
1
Retail trade
1
Social self-concept connection
1
South Korea
1
Store image
1
Südkorea
1
Vertriebsweg
1
Werbewirkung
1
Werbung
1
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English
3
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Behl, Abhishek
1
Del Giudice, Manlio
1
Guzman, Francisco
1
Ha, Hong Youl
1
Janda, Swinder
1
Le Dang Lang
1
Lee, Lee W.
1
Moon, Byeong-joon
1
Oh, Chang Hoon
1
Park, Sang-Kyu
1
Pereira, Vijay
1
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International marketing review
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
20
Journal of business research : JBR
19
Asia Pacific journal of marketing and logistics
13
International journal of hospitality management
11
European journal of marketing : EJM
10
International journal of internet marketing and advertising : IJIMA
8
Cogent business & management
6
Psychology & marketing
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Marketing intelligence & planning
5
The IUP journal of brand management : IJBRM
5
The service industries journal
5
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer behaviour : an international research review
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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ECONIS (ZBW)
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
2
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
3
Role of satisfaction in an integrative model of brand loyalty : evidence from China and South Korea
Ha, Hong Youl
;
Janda, Swinder
;
Park, Sang-Kyu
- In:
International marketing review
26
(
2009
)
2
,
pp. 198-220
Persistent link: https://www.econbiz.de/10009522635
Saved in:
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