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subject:"Markenimage"
~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~subject:"Consumer behaviour"
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Markenimage
Consumer behaviour
Konsumentenverhalten
4
Neuroscience
4
Neurowissenschaften
4
Market research
2
Marktforschung
2
Neuromarketing
2
Brand image
1
Brand management
1
Einzelhandel
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Markenführung
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Perception
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Retail trade
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German
2
English
2
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Hubert, Anita Mirja
2
Kenning, Peter
2
Ahlert, Dieter
1
Heinsen, Sven
1
Hubert, Marco
1
Scarabis, Martin
1
Scheier, Christian
1
Sommer, Jens
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Stoll, Marco
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Strelow, Enrique
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Psychology & marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of retailing and consumer services
5
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
5
European research studies
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Marketing letters : a journal of research in marketing
4
The journal of product & brand management
4
European journal of marketing
3
Faculty & research / Insead : working paper series
3
Handbook of developments in consumer behaviour
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
SpringerLink / Bücher
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of internet commerce
2
Journal of marketing communications
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Arbeitspapiere der Nordakademie
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Decision
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
EBSCOhost eBook Collection
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economics : the open-access, open-assessment e-journal
1
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ECONIS (ZBW)
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Uncovering the WHY of consumer behavior : from neuroscience to implementation
Strelow, Enrique
;
Scheier, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
1
,
pp. 102-108
Persistent link: https://www.econbiz.de/10011965191
Saved in:
2
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
3
"Implicit diagnostics" : die Fenster zum Unbewussten öffnen
Scarabis, Martin
;
Heinsen, Sven
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 29-33
Persistent link: https://www.econbiz.de/10003781246
Saved in:
4
Consumer Neuroscience und Neuromarketing : der Blick ins Kundenhirn
Stoll, Marco
;
Hubert, Anita Mirja
;
Kenning, Peter
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 34-37
Persistent link: https://www.econbiz.de/10003781250
Saved in:
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