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subject:"Markenimage"
~person:"Aagerup, Ulf"
~person:"Apaolaza, Vanessa"
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Markenimage
Clothing
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Aagerup, Ulf
Apaolaza, Vanessa
Kwon, Wi-suk
3
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International journal of consumer studies
1
Journal of fashion marketing and management
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ECONIS (ZBW)
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1
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
2
The influence of real women in advertising on mass market fashion brand perception
Aagerup, Ulf
- In:
Journal of fashion marketing and management
15
(
2011
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10009372935
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