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subject:"Markenimage"
~person:"Abang Sulaiman Abang Salleh"
~person:"Burmann, Christoph"
~person:"Chanyanan Somtawinpongsai"
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Markenimage
Brand image
3
Consumer attitudes
3
Verbrauchereinstellung
3
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
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Markenführung
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1
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1
Brand
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Deutschland
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Football
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Fußball
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Germany
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Hala image
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Halal
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Islam
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Luxury goods
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Luxusgüter
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Malaysia
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Markenartikel
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Narcissism
1
Online retailing
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Online-Handel
1
Perceived behavioural control
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Professional sports
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Profisport
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Sportmarketing
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Sports marketing
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Subjective norm
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Thailand
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brand experience
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luxury purchase behaviour
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materialism
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theory of planned behaviour
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Abang Sulaiman Abang Salleh
Burmann, Christoph
Chanyanan Somtawinpongsai
Sattler, Henrik
2
Schnittka, Oliver
2
Zenker, Sebastian
2
Abu Bakar bin Abdul Hamid
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Abu Salhieh, Leen
1
Achabou, Mohamed Akli
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Ahasanul Haque
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Ahmad, Norzieiriani
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Ahmed, K. A. Asraar
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Journal of Islamic marketing : JIMA
1
Management and information technology in the digital era : challenges and perspectives
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
Saved in:
2
Does Halal image strengthen consumer intention to patronize Halal stores? : some insights from Malaysia
Mohd Suki, Norazah
;
Abang Sulaiman Abang Salleh
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
1
,
pp. 120-132
Persistent link: https://www.econbiz.de/10011560552
Saved in:
3
Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
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