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subject:"Markenimage"
~person:"Abang Sulaiman Abang Salleh"
~person:"Burmann, Christoph"
~type:"article"
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Abang Sulaiman Abang Salleh
Burmann, Christoph
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Journal of Islamic marketing : JIMA
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Marketing : ZFP ; journal of research and management
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Does Halal image strengthen consumer intention to patronize Halal stores? : some insights from Malaysia
Mohd Suki, Norazah
;
Abang Sulaiman Abang Salleh
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
1
,
pp. 120-132
Persistent link: https://www.econbiz.de/10011560552
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Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
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