//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenimage"
~person:"Allen, Terry"
~person:"Martin, Drew"
~subject:"E-commerce"
~subject:"Spielwarenbranche"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Toys"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
E-commerce
Spielwarenbranche
Spielwaren
2
Toys
2
Anthropologie
1
Anthropology
1
Beziehungsmarketing
1
Brand image
1
Consumer behaviour
1
Einzelhandel
1
Emotion
1
Haustiere
1
Konsumentenverhalten
1
Pets
1
Relationship marketing
1
Retail trade
1
Toy industry
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Allen, Terry
Martin, Drew
Yang, Zhenlin
4
Andersen, Jens
2
Gan Loo Geok, Lydia
2
Gan, Lydia L.
2
Tang, Fang-Fang
2
Tang, Fang-fang
2
Ahmad, Rizal
1
Baker, Ted
1
Brandi, Søren
1
Ching Seng Yap
1
Clark, Eric
1
Clarke, Peter
1
Csorba, Luiela Magdalena
1
Dumangane, Montezuma
1
Elia, Leandro
1
Guthmuller, Sophie
1
Heljakka, Katriina
1
Hosany, Sameer
1
Kaltcheva, Velitchka D.
1
Kay, Mark J.
1
Knudsen, Gry Høngsmark
1
Lee, Wai-yee
1
Lingelbach, David
1
McAuley, Andrew
1
Mor Yang Ong
1
Newton, Jim
1
Patino, Anthony
1
Pitta, Dennis A.
1
Prayag, Girish
1
Rusu, Sergiu
1
Räikkönen, Juulia
1
Schutrumpf, Emma Dorothea
1
Stecher, Robbert Nickolaj
1
Tse, Lai-hing
1
Waight, Caroline
1
Yoon, Mi Ra
1
more ...
less ...
Published in...
All
Journal of business venturing
1
Journal of marketing management : MM
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
2
A Toy Store(y)
Allen, Terry
- In:
Journal of business venturing
22
(
2007
)
5
,
pp. 628-636
Persistent link: https://www.econbiz.de/10003492968
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->