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subject:"Markenimage"
~person:"Apaolaza, Vanessa"
~person:"Kwon, Wi-suk"
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Markenimage
Bekleidung
7
Clothing
7
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
4
Brand management
3
Markenführung
3
Confidence
2
Online retailing
2
Online-Handel
2
Sustainable product
2
Vertrauen
2
brand trust
2
conspicuous consumption
2
greenwashing
2
Öko-Produkt
2
Bekleidungsindustrie
1
Brand personality
1
Clothing industry
1
Distribution channel
1
Einzelhandel
1
Elderly people
1
Environmental consciousness
1
Fashion
1
Forschungskooperation
1
Frauen
1
Higher education institution
1
Hochschule
1
Image congruence
1
Incomplete information
1
Interdependent preferences
1
Licence
1
Licensing
1
Lizenz
1
Luxury goods
1
Luxusgüter
1
Markenrecht
1
Market research
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Marktforschung
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Apaolaza, Vanessa
Kwon, Wi-suk
Ahuja, Vandana
2
Alavi, Shirin
2
Bhaduri, Gargi
2
Dixit, Jasmine S.
2
Ghosh, Saugat
2
Johnson, Kim K. P.
2
Kansra, Pooja
2
Khan, Bilal Mustafa
2
Kim, Youn-Kyung
2
Rhee, Jongeun
2
Tong, Xiao
2
Aagerup, Ulf
1
Abalkhail, Tagreed Saleh
1
Adapa, Sujana
1
Agarwal, Neelam
1
Aghekyan-Simonian, Mariné
1
Ahmed, Irfan
1
Ahmed, Tanvir
1
Alam, Md. Nur
1
Alsubaie, Haya
1
Arancibia Carvajal, Sara
1
Auty, Susan
1
Bahng, Young Jin
1
Bakış, Selen
1
Bansal, Aishvarya
1
Behrendt, Karl
1
Bennur, Shubhapriya
1
Bernard, John C.
1
Bhatt, Dr. Kaushal
1
Bhatt, Kinjal
1
Boon Liat Cheng
1
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1
Büdeyri-Turan, Işıl
1
Caryn Kar Yan Ng
1
Cavender, RayeCarol
1
Cham Tat Huei
1
Chang, Jae Youn
1
Chattaraj, Dibyendu
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Journal of fashion marketing and management
2
International journal of consumer studies
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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1
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
2
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
3
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Aghekyan-Simonian, Mariné
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 325-331
Persistent link: https://www.econbiz.de/10009541305
Saved in:
4
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009232520
Saved in:
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