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subject:"Markenimage"
~person:"Arancibia Carvajal, Sara"
~person:"Kwon, Wi-suk"
~subject:"Brand image"
~subject:"Frauen"
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Markenimage
Brand image
Frauen
Bekleidung
6
Clothing
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Consumer behaviour
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6
Brand management
3
Markenführung
3
Online retailing
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Online-Handel
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Brand
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Brand personality
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China
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Confidence
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Foreign clothing brands
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Arancibia Carvajal, Sara
Kwon, Wi-suk
Ahuja, Vandana
2
Alavi, Shirin
2
Bhaduri, Gargi
2
Dixit, Jasmine S.
2
Frederick, Stacey
2
Ghosh, Saugat
2
Johnson, Kim K. P.
2
Kansra, Pooja
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Khan, Bilal Mustafa
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2
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Tong, Xiao
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Vergara Bahena, Mexico
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1
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1
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1
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Journal of fashion marketing and management
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Asia Pacific journal of marketing and logistics
1
Journal of retailing and consumer services
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ECONIS (ZBW)
4
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1
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
2
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
3
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Aghekyan-Simonian, Mariné
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 325-331
Persistent link: https://www.econbiz.de/10009541305
Saved in:
4
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009232520
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