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subject:"Markenimage"
~person:"Berndt, Adele"
~person:"Elliott, Richard"
~subject:"Konsumentenverhalten"
~type_genre:"Book section"
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Bridging the intention-behaviour gap in second-hand clothing
Pedersén, Elin
;
Persson, Amanda
;
Berndt, Adele
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 249-276)
.
2022
Persistent link: https://www.econbiz.de/10013463381
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Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
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