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subject:"Markenimage"
~person:"Bianchi, Constanza"
~person:"Leckie, Civilai"
~subject:"Customer integration"
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Markenimage
Customer integration
Beziehungsmarketing
6
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6
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Consumer behaviour
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Konsumentenverhalten
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Bianchi, Constanza
Leckie, Civilai
Han, Heesup
4
Huang, Chao-Chin
4
King, Ceridwyn
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Augusto, Mário Gomes
3
Dawes, John
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Ekinci, Yuksel
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Perloff, Jeffrey M.
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So, Kevin Kam Fung
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Thomson, Matthew
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Adibi, Amir Mohammad
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Botha, Elsamari
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International journal of hospitality management
1
Journal of food products marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
2
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
3
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
4
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
5
Consumer brand loyalty in the Chilean wine industry
Bianchi, Constanza
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 442-460
Persistent link: https://www.econbiz.de/10011432296
Saved in:
6
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
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