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subject:"Markenimage"
~person:"Boon Liat Cheng"
~subject:"Brand image"
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Markenimage
Brand image
Bekleidung
1
Clothing
1
Consumer behaviour
1
Generation Y
1
Konsumentenverhalten
1
Malaysia
1
Viral marketing
1
Virales Marketing
1
clothing interest
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need for uniqueness
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perceived quality
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price consciousness
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purchase intention
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self-concept
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Boon Liat Cheng
Kwon, Wi-suk
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Cham Tat Huei
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Factors influencing clothing interest and purchase intention : a study of Generation Y consumers in Malaysia
Cham Tat Huei
;
Caryn Kar Yan Ng
;
Lim, Yet-mee
;
Boon …
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10011884109
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