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subject:"Markenimage"
~person:"Chan, Hang-Yee"
~subject:"Consumer behaviour"
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Markenimage
Consumer behaviour
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brand image
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consumer neuroscience
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functional magnetic resonance imaging
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Chan, Hang-Yee
Kenning, Peter
11
Hubert, Anita Mirja
10
Plassmann, Hilke
10
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6
Karmarkar, Uma R.
5
Smidts, Ale
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Weber, Bernd
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Hsu, Ming
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Knutson, Brian
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee
-
2019
Persistent link: https://www.econbiz.de/10012203504
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2
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
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