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subject:"Markenimage"
~person:"Chrysochou, Polymeros"
~person:"Fang, Shih Chieh"
~subject:"Customer integration"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Customer integration
Beziehungsmarketing
5
Brand
5
Brand image
5
Brand loyalty
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenartikel
5
Markenführung
5
Markentreue
5
Relationship marketing
5
Structural equation model
3
Strukturgleichungsmodell
3
Brand relationship quality (BRQ)
2
Customer satisfaction
2
Dienstleistungsqualität
2
Einzelhandel
2
Kundenzufriedenheit
2
Relational bonds
2
Retail trade
2
Service quality
2
Brand attitudes
1
Brand benefits
1
Brand satisfaction
1
Category Management
1
Category management
1
Dienstleistungsmarketing
1
Evolution
1
Handelsmarke
1
Partial least squares
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Partial least squares (PLS)
1
Partielle kleinste Quadrate
1
Polarization index
1
Private label brands
1
Relationship age
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Retail service
1
Service branding
1
Services marketing
1
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Chrysochou, Polymeros
Fang, Shih Chieh
Han, Heesup
4
Huang, Chao-Chin
4
King, Ceridwyn
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Augusto, Mário Gomes
3
Dawes, John
3
Ekinci, Yuksel
3
Fang, Shyh-Rong
3
Fatma, Mobin
3
Guzman, Francisco
3
Huang, Shyh-Ming
3
Khamitov, Mansur
3
Khan, Imran
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
So, Kevin Kam Fung
3
Solem, Birgit Andrine Apenes
3
Thomson, Matthew
3
Abratt, Russell
2
Adibi, Amir Mohammad
2
Ahn, Jiseon
2
Aitken, Robert
2
Alkhawaldeh, Abdelbaset
2
Alnawas, Ibrahim
2
Apriyani, Hanny
2
Arli, Denni
2
Athanasopoulou, Pinelopi
2
Avis, Mark
2
Bianchi, Constanza
2
Bigné Alcañiz, J. Enrique
2
Botha, Elsamari
2
Byun, Kyung-Ah
2
Büttner, Miriam
2
Chen, Jiawen
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Australian journal of management
1
Corporate reputation review
1
Journal of retailing and consumer services
1
Managing service quality : MSQ ; an international journal
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
3
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
4
The effects of service brand dimensions on brand loyalty
Krystallis, Athanasios
;
Chrysochou, Polymeros
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 139-147
Persistent link: https://www.econbiz.de/10010338593
Saved in:
5
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
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