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subject:"Markenimage"
~person:"Fang, Shih Chieh"
~person:"King, Ceridwyn"
~subject:"Customer integration"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Customer integration
Brand image
7
Brand loyalty
7
Markentreue
7
Beziehungsmarketing
6
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Relationship marketing
6
Brand
5
Markenartikel
5
Customer satisfaction
3
Kundenzufriedenheit
3
Structural equation model
3
Strukturgleichungsmodell
3
brand loyalty
3
Brand relationship quality (BRQ)
2
Dienstleistungsqualität
2
Einzelhandel
2
Hotel industry
2
Hotellerie
2
Kundenintegration
2
Relational bonds
2
Retail trade
2
Service quality
2
customer engagement
2
Airline
1
Brand benefits
1
Brand commitment
1
Confidence
1
Consumer/brand relationships
1
Customer value
1
Fluggesellschaft
1
Gastgewerbe
1
Hospitality industry
1
Instandhaltung
1
Kundenwert
1
Lieferantenmanagement
1
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English
7
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Fang, Shih Chieh
King, Ceridwyn
Han, Heesup
4
Huang, Chao-Chin
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Augusto, Mário Gomes
3
Dawes, John
3
Ekinci, Yuksel
3
Fang, Shyh-Rong
3
Fatma, Mobin
3
Guzman, Francisco
3
Huang, Shyh-Ming
3
Khamitov, Mansur
3
Khan, Imran
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
So, Kevin Kam Fung
3
Solem, Birgit Andrine Apenes
3
Thomson, Matthew
3
Abratt, Russell
2
Adibi, Amir Mohammad
2
Ahn, Jiseon
2
Aitken, Robert
2
Alkhawaldeh, Abdelbaset
2
Alnawas, Ibrahim
2
Apriyani, Hanny
2
Arli, Denni
2
Athanasopoulou, Pinelopi
2
Avis, Mark
2
Bianchi, Constanza
2
Bigné Alcañiz, J. Enrique
2
Botha, Elsamari
2
Byun, Kyung-Ah
2
Büttner, Miriam
2
Chen, Jiawen
2
Chrysochou, Polymeros
2
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Australian journal of management
1
Corporate reputation review
1
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managing service quality : MSQ ; an international journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
7
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1
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
3
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
4
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Wang, Ying
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
5
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
6
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
7
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung
;
King, Ceridwyn
;
Wang, Ying
- In:
International journal of hospitality management
34
(
2013
),
pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
Saved in:
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