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subject:"Markenimage"
~person:"Huang, Shyh-Ming"
~subject:"Dienstleistungsqualität"
~type_genre:"Aufsatz in Zeitschrift"
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Markenimage
Dienstleistungsqualität
Beziehungsmarketing
2
Brand
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Brand loyalty
2
Brand management
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Consumer behaviour
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Partial least squares
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Partielle kleinste Quadrate
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Relational bonds
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Relationship age
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brand loyalty
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Aufsatz in Zeitschrift
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Huang, Shyh-Ming
Han, Heesup
4
Huang, Chao-Chin
4
King, Ceridwyn
4
Leckie, Civilai
4
Augusto, Mário Gomes
3
Dawes, John
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Ekinci, Yuksel
3
Fang, Shih Chieh
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Fatma, Mobin
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Hwang, Jinsoo
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Bianchi, Constanza
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Byun, Kyung-Ah
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Chrysochou, Polymeros
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Civelek, Mustafa Emre
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Australian journal of management
1
Corporate reputation review
1
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ECONIS (ZBW)
2
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A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
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