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subject:"Markenimage"
~person:"Johnson, Lester W."
~subject:"Dienstleistungsqualität"
~type_genre:"Aufsatz in Zeitschrift"
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Markenimage
Dienstleistungsqualität
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Brand loyalty
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Brand management
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Aufsatz in Zeitschrift
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Johnson, Lester W.
Han, Heesup
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4
King, Ceridwyn
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Leckie, Civilai
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3
Dawes, John
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Fatma, Mobin
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Journal of marketing management : MM
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
2
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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