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subject:"Markenimage"
~person:"Khan, Imran"
~person:"Leckie, Civilai"
~subject:"Customer integration"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Customer integration
Beziehungsmarketing
8
Brand loyalty
8
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
Markentreue
8
Relationship marketing
8
Brand image
7
Brand
6
Markenartikel
6
Customer satisfaction
4
Kundenzufriedenheit
4
Brand satisfaction
2
CSR
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Environmental consciousness
2
Internet marketing
2
Online-Marketing
2
Sustainable product
2
Umweltbewusstsein
2
brand loyalty
2
Öko-Produkt
2
Affective/calculative commitment
1
Age
1
Age group
1
Altersgruppe
1
Brand evangelism
1
Brand experience
1
Brand identification
1
Brand trust
1
Confidence
1
Consumer brand engagement
1
Corporate association
1
Customer brand engagement
1
Customer experience
1
Customer-brand engagement
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Khan, Imran
Leckie, Civilai
Han, Heesup
4
Huang, Chao-Chin
4
King, Ceridwyn
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Augusto, Mário Gomes
3
Dawes, John
3
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fatma, Mobin
3
Guzman, Francisco
3
Huang, Shyh-Ming
3
Khamitov, Mansur
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
So, Kevin Kam Fung
3
Solem, Birgit Andrine Apenes
3
Thomson, Matthew
3
Abratt, Russell
2
Adibi, Amir Mohammad
2
Ahn, Jiseon
2
Aitken, Robert
2
Alkhawaldeh, Abdelbaset
2
Alnawas, Ibrahim
2
Apriyani, Hanny
2
Arli, Denni
2
Athanasopoulou, Pinelopi
2
Avis, Mark
2
Bianchi, Constanza
2
Bigné Alcañiz, J. Enrique
2
Botha, Elsamari
2
Byun, Kyung-Ah
2
Büttner, Miriam
2
Chen, Jiawen
2
Chrysochou, Polymeros
2
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International journal of business excellence
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
7
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1
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
2
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
3
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
4
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
5
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
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