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subject:"Markenimage"
~person:"Kwon, Wi-suk"
~subject:"Brand image"
~subject:"Students"
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Markenimage
Brand image
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Bekleidung
5
Clothing
5
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
2
Markenführung
2
Online retailing
2
Online-Handel
2
Brand personality
1
Confidence
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Distribution channel
1
Einzelhandel
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Elderly people
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Forschungskooperation
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Frauen
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Image congruence
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Markenrecht
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Market research
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Multichannel retailers
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Patent
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Personality psychology
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Persönlichkeitspsychologie
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Kwon, Wi-suk
Ahuja, Vandana
2
Alavi, Shirin
2
Bhaduri, Gargi
2
Dixit, Jasmine S.
2
Ghazali, Zaharah
2
Ghosh, Saugat
2
Jin, Byoungho
2
Johnson, Kim K. P.
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Kansra, Pooja
2
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1
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1
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1
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1
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1
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Bennur, Shubhapriya
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Journal of fashion marketing and management
2
Journal of retailing and consumer services
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
2
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
3
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Aghekyan-Simonian, Mariné
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 325-331
Persistent link: https://www.econbiz.de/10009541305
Saved in:
4
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009232520
Saved in:
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