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subject:"Markenimage"
~person:"Leckie, Civilai"
~subject:"Customer integration"
~subject:"Sustainable product"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Customer integration
Sustainable product
Beziehungsmarketing
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Brand image
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Brand loyalty
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Brand management
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Consumer behaviour
4
Konsumentenverhalten
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Markenführung
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Markenartikel
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Brand evangelism
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Customer brand engagement
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Kundenintegration
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Leckie, Civilai
Han, Heesup
4
Huang, Chao-Chin
4
King, Ceridwyn
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Augusto, Mário Gomes
3
Dawes, John
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Ekinci, Yuksel
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Perloff, Jeffrey M.
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So, Kevin Kam Fung
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Solem, Birgit Andrine Apenes
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Thomson, Matthew
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Abratt, Russell
2
Adibi, Amir Mohammad
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Ahn, Jiseon
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Botha, Elsamari
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Byun, Kyung-Ah
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Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
2
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
3
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
4
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
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