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subject:"Markenimage"
~subject:"2000-2012"
~subject:"Viral marketing"
~type_genre:"Fallstudie"
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Markenimage
2000-2012
Viral marketing
Brand loyalty
9
Markentreue
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Deutschland
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Germany
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Cases on branding strategies and product development : successes and pitfalls
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Research in consumer behavior
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Trust Inc. : strategies for building your company's most valuable asset
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ECONIS (ZBW)
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Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
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2
Brand trust is the foundation to brand loyalty
Gregory, James R.
- In:
Trust Inc. : strategies for building your company's …
,
(pp. 33-40)
.
2014
Persistent link: https://www.econbiz.de/10010227645
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3
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
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4
Abercrombie & Fitch : vom Campingladen zum erfolreichen "global seller" ; eine Internationalisierungsstrategie
Schnellbach, S.
;
Serwene, S.
;
Sierra Garcia, M.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 47-61)
.
2013
Persistent link: https://www.econbiz.de/10010126696
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