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subject:"Markenpolitik"
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Markenpolitik
Brand architecture
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Brand management
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Klink, Benjamin
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ECONIS (ZBW)
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
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2023
Persistent link: https://www.econbiz.de/10014288845
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