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subject:"Markenpolitik"
~isPartOf:"Gabler research"
~subject:"Werbeplanung"
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Portfolio-Werbung als Technik des Impression Management : eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Brunner, Christian Boris
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2010
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1. Aufl.
Persistent link: https://www.econbiz.de/10003971589
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