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subject:"Markenpolitik"
~person:"Heitjans, Torsten"
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Markenpolitik
Brand equity
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Heitjans, Torsten
Gross, Philip
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Der Markenwert von Spielfilmen
Heitjans, Torsten
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2015
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1. Aufl.
Persistent link: https://www.econbiz.de/10011299294
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