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subject:"Markenpolitik"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
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Search: subject_exact:"Brand relationship"
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Markenpolitik
Markenführung
Brand loyalty
4
Markentreue
4
Beziehungsmarketing
3
Brand
3
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Markenimage
3
Relationship marketing
3
Social Web
2
Social web
2
Behavioral branding
1
Brand co-creation
1
Brand communities
1
Brand coolness
1
Brand love
1
Communal–brand connection
1
Customer integration
1
Emotion
1
Internet marketing
1
Kraftfahrzeug
1
Kundenintegration
1
Luxury goods
1
Luxusgüter
1
Motor vehicle
1
Online-Marketing
1
Self-presentation
1
Service brands
1
Social network
1
Soziales Netzwerk
1
Viral marketing
1
Virales Marketing
1
appreciative listening
1
consumer-brand relationship
1
online consumer brand engagement
1
social networks
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Loureiro, Sandra Maria Correia
Han, Heesup
7
Fetscherin, Marc
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Dawes, John
4
Fatma, Mobin
4
Huang, Chao-Chin
4
Huber, Frank
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Aitken, Murray L.
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Guzman, Francisco
3
Hollebeek, Linda D.
3
Hsieh, Sara H.
3
Huang, Shyh-Ming
3
Islam, Jamid Ul
3
Khamitov, Mansur
3
King, Ceridwyn
3
Kunkel, Thilo
3
Mathews, Jose
3
Pedeliento, Giuseppe
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Rita, Paulo
3
Silberhorn, Nadja
3
So, Kevin Kam Fung
3
Solem, Birgit Andrine Apenes
3
Thomson, Matthew
3
Trinh, Giang
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Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
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ECONIS (ZBW)
3
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Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
3
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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