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subject:"Markenpolitik"
~person:"Mingione, Michela"
~subject:"Brand management"
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Markenpolitik
Brand management
Brand architecture
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Markenarchitektur
5
Markenführung
5
Marketing management
3
Marketingmanagement
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Business-to-business marketing
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Corporate reputation
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Firmenimage
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Lieferantenmanagement
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Supplier relationship management
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marketing management
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Alignment
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Brand
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Business ethics
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Co-creation
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Conscientious corporate brands
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Consumer behaviour
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Corporate brands
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Corporate culture
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Corporate identity
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Mingione, Michela
Balmer, John M. T.
31
Melewar, T. C.
13
Kernstock, Joachim
10
Foroudi, Pantea
7
Otubanjo, Olutayo
7
Sharifah Faridah Syed Alwi
7
Balmer, John M.T.
6
Bang, Nguyen
6
Chen, Weifeng
6
Esch, Franz-Rudolf
6
Iglesias, Oriol
6
Ind, Nicholas
6
Merrilees, Bill
6
Miller, Dale
6
Abratt, Russell
5
Brexendorf, Tim Oliver
5
Burmann, Christoph
5
Greyser, Stephen A.
5
Sarkar, Soumya
5
Anisimova, Tatiana
4
Brunner, Christian Boris
4
Burghausen, Mario
4
Dev, Chekitan S.
4
Keller, Kevin Lane
4
Langner, Tobias
4
Redler, Jörn
4
Tomczak, Torsten
4
Urde, Mats
4
Barnier, Virginie de
3
Baumgarth, Carsten
3
Brunninge, Olof
3
Cooper, Holly
3
Foroudi, Mohammad Mahdi
3
Gupta, Suraksha
3
Hakenes, Hendrik
3
Heller, Michael
3
Kleyn, Nicola
3
Navare, Jyoti
3
Peitz, Martin
3
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Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
3
Brand power relationships : a co-evolutionary conceptual framework
Mingione, Michela
;
Kashif, Muhammad
;
Petrescu, Maria
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
Saved in:
4
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
5
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
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