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subject:"Markenpolitik"
~subject:"Brand management"
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Markenpolitik
Brand management
Brand architecture
503
Markenarchitektur
503
Markenführung
373
Corporate reputation
213
Firmenimage
213
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101
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100
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90
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61
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59
Öffentlichkeitsarbeit
52
Public relations
51
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41
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29
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28
Relationship marketing
28
Deutschland
26
Germany
26
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25
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Kulturgüter
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Marketing
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Großbritannien
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corporate branding
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Business-to-business marketing
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Balmer, John M. T.
31
Melewar, T. C.
13
Kernstock, Joachim
10
Foroudi, Pantea
7
Otubanjo, Olutayo
7
Sharifah Faridah Syed Alwi
7
Balmer, John M.T.
6
Bang, Nguyen
6
Chen, Weifeng
6
Esch, Franz-Rudolf
6
Iglesias, Oriol
6
Ind, Nicholas
6
Merrilees, Bill
6
Miller, Dale
6
Abratt, Russell
5
Brexendorf, Tim Oliver
5
Burmann, Christoph
5
Greyser, Stephen A.
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Mingione, Michela
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Sarkar, Soumya
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Anisimova, Tatiana
4
Brunner, Christian Boris
4
Burghausen, Mario
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Dev, Chekitan S.
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Keller, Kevin Lane
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Langner, Tobias
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Redler, Jörn
4
Tomczak, Torsten
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Urde, Mats
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Barnier, Virginie de
3
Baumgarth, Carsten
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Brunninge, Olof
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Cooper, Holly
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Foroudi, Mohammad Mahdi
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Gupta, Suraksha
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Hakenes, Hendrik
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Heller, Michael
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Kleyn, Nicola
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Navare, Jyoti
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Peitz, Martin
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The journal of brand management : an international journal
52
Journal of business research : JBR
19
SpringerLink / Bücher
15
The journal of product & brand management
13
European journal of marketing : EJM
11
International studies of management and organization
11
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Innovatives Markenmanagement
6
Working paper series / Bradford University School of Management
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Journal of strategic marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
Manual of international marketing
3
The journal of business & industrial marketing
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate social responsibility and environmental management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marken- und Produktmanagement
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Qualitative market research : an international journal
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Research
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Routledge studies in marketing
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Scandinavian journal of management
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ECONIS (ZBW)
382
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51
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382
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51
Do You have an Intentional Social Brand? Intentional and Integrated Personal & Corporate Brands are Important In Professional Social Media
Nickl, Tracy
-
2019
The digital economy and specifically social media provide new tools and medium that place a spotlight on the need to develop intentional personal brands. Today, employee’s social brands and their firm’s brands coalesce together in social media. They intersect when employees use corporate...
Persistent link: https://www.econbiz.de/10014104140
Saved in:
52
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
53
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
54
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
55
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
56
Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
Saved in:
57
Factors' affect on the Viettel corporation brand, Vietnam
Binh Ngo Xuan
;
Ngoc Nguyen Thi
;
Thuy Truong Thi
;
Nhung …
- In:
Asia-Pacific journal of management research and innovation
17
(
2021
)
1/2
,
pp. 31-42
Persistent link: https://www.econbiz.de/10012793995
Saved in:
58
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
59
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
60
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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