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subject:"Markentreue"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Chieng, Fayrene Yew Leh"
~person:"Soomro, Suhaib Ahmed"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Markentreue
Beziehungsmarketing
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Brand
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Brand loyalty
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Brand management
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Consumer behaviour
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Customer retention
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Konsumentenverhalten
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Markenartikel
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Relationship marketing
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Avoidance of similarity
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Brand image
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Generation X
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Internet marketing
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Social media influencers
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Social web
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brand attachment
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consumer loyalty
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homophily
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loyalty
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non-behavioral customer engagement
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Chieng, Fayrene Yew Leh
Soomro, Suhaib Ahmed
Ghaffar, Abdul
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Goi, Chai Lee
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Islam, Fazila
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Islam, Tahir
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Khan, Muhammad Mumtaz
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Kincl, Tomas
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Mei Teh Goi
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Parrey, Shakir Hussain
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Rather, Raouf Ahmad
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Sheikh, Altaf Ahmed
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
2
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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
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