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subject:"Market leader"
~isPartOf:"Harvard business review : HBR"
~subject:"Computer-assisted marketing"
~type:"article"
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Market leader
Computer-assisted marketing
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IT-gestütztes Marketing
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Bertini, Marco
1
Kumar, Nirmalya
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Harvard business review : HBR
The rise to market leadership : new leading firms from emerging countries
8
Industrial and corporate change
4
International journal of industrial organization
3
Journal of business strategy
3
Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
3
The Rand journal of economics
3
Australian economic papers
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CESifo DICE Report
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Econometrica : journal of the Econometric Society, an international society for the advancement of economic theory in its relation to statistics and mathematics
2
Economic modelling
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Economics letters
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European journal of marketing : EJM
2
Harvard-Business-Manager : das Wissen der Besten
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Internationale Familienunternehmen : Recht, Steuern, Bilanzierung, Finanzierung, Nachfolge, Strategien ; [Festschrift für Bernd Rödl zum 65. Geburtstag]
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Journal of economic literature
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Journal of economics
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Journal of industry, competition and trade
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Research policy : policy, management and economic studies of science, technology and innovation
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Review of industrial organization : RIO
2
Sources of industrial leadership : studies of seven industries
2
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
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Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
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The American economic review
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The economic history review : a journal of economic and social history
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Academy of Management journal : AMJ
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African journal of economic and management studies : AJEMS
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Akzente
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Bankenwettbewerb : Positionierung im Privatkundengeschäft : 8. Norddeutscher Bankentag
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Betriebswirtschaftslehre der Mittel- und Kleinbetriebe : größenspezifische Probleme und Möglichkeiten zu ihrer Lösung
1
Brand the Future : systematische Markenentwicklung im B2B
1
Brazilian journal of political economy
1
Business history
1
Business strategy review
1
California management review
1
Cases on management and organizational behavior in an Arab context
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Commercio : rivista di economia e politica commerciale
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Competence building and leveraging in interorganizational relations
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Competitiveness review : CR
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The upstart's assault
Bertini, Marco
;
Kumar, Nirmalya
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 159-163
Persistent link: https://www.econbiz.de/10008658584
Saved in:
2
How to thrive in turbulent markets
Sull, Donald
- In:
Harvard business review : HBR
87
(
2009
)
2
,
pp. 78-88
Persistent link: https://www.econbiz.de/10003847038
Saved in:
3
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
Saved in:
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