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subject:"Market research"
~institution:"European University Institute"
~subject:"Markenführung"
~subject:"Virales Marketing"
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Markenführung
Virales Marketing
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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On the signaling and feedback effects of umbrella branding
Thal, Jeanine
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contributor
)
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2007
Persistent link: https://www.econbiz.de/10003731197
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