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subject:"Market research"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenartikel"
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Search: subject_exact:"Produktimage"
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Market research
Markenartikel
Brand image
187
Markenimage
187
Consumer behaviour
141
Konsumentenverhalten
141
Brand management
135
Markenführung
135
Brand
72
Beziehungsmarketing
46
Relationship marketing
46
Designation of origin
30
Herkunftsbezeichnung
30
Advertising effects
20
Werbewirkung
20
Internet marketing
19
Online-Marketing
19
Social Web
19
Social web
19
Brand loyalty
18
China
17
Markentreue
14
Brand equity
13
Brand attitude
12
Confidence
12
Corporate reputation
12
Firmenimage
12
Rules of origin
12
Ursprungsregeln
12
Vertrauen
12
Brand trust
11
Customer satisfaction
11
Kundenzufriedenheit
11
Destination management
10
Destinationsmanagement
10
Purchase intention
10
Viral marketing
10
Virales Marketing
10
Country image
9
International marketing
9
Internationales Marketing
9
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Article
74
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74
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74
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English
74
Author
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Chen, Jiawen
2
Dong, Xuebing
2
Hu, Clark
2
Kumar, Vikas
2
Leckie, Civilai
2
Liao, Junyun
2
Liu, Kuo-Ning
2
Merrilees, Bill
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Anning-Dorson, Thomas
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bae, Byung Ryul
1
Baghi, Ilaria
1
Bang, Nguyen
1
Baoku, Li
1
Basfirinci, Cigdem
1
Baumann, Chris
1
Behrendt, Karl
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Brito, Eliane Pereira Zamith
1
Cai, Bofeng
1
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Asia Pacific journal of marketing and logistics
Marketing intelligence & planning
Journal of business research : JBR
181
The journal of brand management : an international journal
164
The journal of product & brand management
156
Journal of retailing and consumer services
94
European journal of marketing : EJM
44
Psychology & marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing communications
29
Marketing letters : a journal of research in marketing
29
The journal of consumer marketing
28
European journal of marketing
24
International journal of consumer studies
24
Journal of international consumer marketing
24
International journal of hospitality management
23
Journal of strategic marketing
23
Journal of the Academy of Marketing Science
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
International marketing review
20
Journal of global marketing
20
Qualitative market research : an international journal
20
Journal of marketing
19
Cogent business & management
18
Journal of fashion marketing and management
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of international marketing
17
SpringerLink / Bücher
17
Journal of marketing research : JMR
16
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of market research
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Global business review
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
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ECONIS (ZBW)
74
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
5
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
6
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
7
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
8
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
9
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
10
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
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