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subject:"Market research"
~isPartOf:"Economic research"
~subject:"Firmenimage"
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Market research
Firmenimage
Brand image
10
Markenimage
10
Brand management
8
Markenführung
8
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
4
Relationship marketing
4
Brand
3
Confidence
3
Corporate Social Responsibility
3
Corporate reputation
3
Corporate social responsibility
3
Markenartikel
3
Vertrauen
3
brand equity
2
brand love
2
brand trust
2
B-to-B-Marketing
1
B2B brands
1
B2B marketing
1
Brand equity
1
Brand loyalty
1
Business ethics
1
Business-to-business marketing
1
C.S.R.
1
Chemical industry
1
Chemieindustrie
1
Company generated content
1
Cultural heritage
1
Cultural tourism
1
Customer integration
1
Customer personality
1
Customer satisfaction
1
Destination management
1
Destinationsmanagement
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Einzelhandel
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Emotion
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Holiday behaviour
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Alguacil, M.
1
Calabuig Moreno, Ferran
1
Cui, Xiaozhong
1
García-Fernández, J.
1
Geng, Lin
1
Gálvez-Ruiz, P.
1
Huete Alcocer, Nuria
1
López Ruiz, Víctor Raúl
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Nazir, Rabia
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Nguyen Binh An
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Economic research
Journal of business research : JBR
23
Journal of retailing and consumer services
18
The journal of brand management : an international journal
18
The journal of product & brand management
12
Journal of business ethics : JOBE
10
Qualitative market research : an international journal
10
Corporate reputation review : an international journal
9
Journal of marketing research : JMR
9
Marketing intelligence & planning
9
Journal of travel and tourism marketing
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
Psychology & marketing
7
Asia Pacific journal of marketing and logistics
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of the Academy of Marketing Science
5
Corporate communications : an international journal
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing communications
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
The marketing review
4
Corporate reputation review
3
Gabler Edition Wissenschaft
3
International journal of contemporary hospitality management
3
International journal of market research
3
International marketing review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
The evolution of brands : from signals of quality to storehouses of trust
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism management : research, policies, practice
3
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
2
Australasian marketing journal
2
Chinese management studies
2
Contemporary economics
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ECONIS (ZBW)
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1
How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.
;
García-Fernández, J.
;
Calabuig Moreno, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
Saved in:
2
How do CSR and perceived ethics enhance corporate reputation and product innovativeness?
Geng, Lin
;
Cui, Xiaozhong
;
Nazir, Rabia
;
Nguyen Binh An
- In:
Economic research
35
(
2022
)
1,5
,
pp. 5131-5149
Persistent link: https://www.econbiz.de/10014414125
Saved in:
3
The role of destination image in tourist satisfaction : the case of a heritage site
Huete Alcocer, Nuria
;
López Ruiz, Víctor Raúl
- In:
Economic research
33
(
2020
)
1,3
,
pp. 2444-2461
Persistent link: https://www.econbiz.de/10013192538
Saved in:
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