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subject:"Market research"
~isPartOf:"European research studies"
~isPartOf:"International journal of consumer studies"
~subject:"Markenführung"
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Market research
Markenführung
Brand image
71
Markenimage
71
Consumer behaviour
60
Konsumentenverhalten
60
Brand management
57
Brand
32
Markenartikel
30
Beziehungsmarketing
13
Relationship marketing
13
Bibliometrics
7
Bibliometrie
7
Confidence
7
Designation of origin
7
Herkunftsbezeichnung
7
Tourism marketing
7
Tourismusmarketing
7
Vertrauen
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Internet marketing
6
Online-Marketing
6
Perception
6
Social Web
6
Social web
6
Wahrnehmung
6
Advertising effects
5
Marketing management
5
Marketingmanagement
5
Personality psychology
5
Persönlichkeitspsychologie
5
Tourism
5
Tourismus
5
Werbewirkung
5
brand equity
5
brand personality
5
Advertising
4
Brand loyalty
4
Children
4
Customer satisfaction
4
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Undetermined
30
Free
22
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Article
57
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Article in journal
57
Aufsatz in Zeitschrift
57
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English
57
Author
All
Bondarenko, V. A.
2
Paul, Justin
2
Wang, Cheng Lu
2
Wyrwisz, Joanna
2
Zhou, Liying
2
Abraham, Mathew
1
Alagarsamy, Subburaj
1
Amaya-Tellez, Jenny Liliana
1
Antonides, Gerrit
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Balqiah, Tengku Ezni
1
Behre, Barbara
1
Bhanja, Nivedita
1
Bhattacharjee, Debashree Roy
1
Bogas, Paulo
1
Borges, Ana Pinto
1
Borzyszkowski, Jacek
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Budi Suharjo
1
Cauberghe, Verolien
1
Chakrabarti, Somnath
1
Chen, Tingting
1
Chen, Xiang
1
Creed, Andrew
1
Cristancho-Triana, Gerson Jaquin
1
D'Souza, Clare M.
1
Dianova, S. N.
1
Dubinina, M. A.
1
Dziwulski, Jacek
1
Erasmus, Alet C.
1
Fetscherin, Marc
1
Fuentes, Humberto
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
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European research studies
International journal of consumer studies
Journal of business research : JBR
337
The journal of product & brand management
280
The journal of brand management : an international journal
272
Journal of retailing and consumer services
165
European journal of marketing : EJM
78
Psychology & marketing
73
Asia Pacific journal of marketing and logistics
71
Journal of marketing communications
66
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
Journal of international consumer marketing
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Marketing letters : a journal of research in marketing
47
Journal of strategic marketing
46
Journal of promotion management : innovations in planning and applied research
44
SpringerLink / Bücher
43
Cogent business & management
42
Journal of the Academy of Marketing Science
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Tourism management : research, policies, practice
40
Journal of marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
29
Journal of marketing research : JMR
29
International journal of market research : JMRS ; the journal of the Market Research Society
28
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ECONIS (ZBW)
57
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1
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
2
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
3
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
4
Because it is brand new! : recency heuristic for product innovativeness evaluation
Min, Bora
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1023-1041
Persistent link: https://www.econbiz.de/10014250675
Saved in:
5
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
6
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
7
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
8
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
9
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
10
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
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