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subject:"Market research"
~isPartOf:"Info: die Zeitschriften des Axel-Springer-Verlages"
~isPartOf:"Journal of marketing research : JMR"
~subject:"United States"
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Market research
United States
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Werbemittel
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1987
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Psychology of advertising
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Info: die Zeitschriften des Axel-Springer-Verlages
Journal of marketing research : JMR
European journal of marketing : EJM
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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The effects of communication on consumers : special issue
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Arbeitspapiere zur mathematischen Wirtschaftsforschung
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From Little's law to marketing science : essays in honor of John D.C. Little
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of nonprofit & voluntary sector marketing
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international business and economics : JIBE
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Konsumkraft-Relaunch
1996
Persistent link: https://www.econbiz.de/10000955880
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Picture-word consistency and the elaborative processing of advertisements
Houston, Michael J.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10001036474
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