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subject:"Market research"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of retailing and consumer services"
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Journal of retailing and consumer services
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From Little's law to marketing science : essays in honor of John D.C. Little
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
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2
Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
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